Batteries.com Partners with SpiderSplat Consulting, Inc. to Increase Revenues Derived from their LinkShare Affiliate Marketing Program

Any online company worth its weight in salt has heard about the benefits of running an affiliate marketing program. Most rely on them. However, recruiting and then nurturing relationships with affiliates takes a lot of time and many departments who truly appreciate the full potential are forced to abandon the idea due to a lack of resources. SpiderSplat Consulting (http://www.spidersplat.com/) is a web strategy consulting firm headquartered in Boston, MA and founded in 1997. An established and profitable internet company, it offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites.

Boston, MA January 14 2004--Realizing the full potential of dedicated affiliate management

Any online company worth its weight in salt has heard about the benefits of running an affiliate marketing program. Most rely on them. However, recruiting and then nurturing relationships with affiliates takes a lot of time and many departments who truly appreciate the full potential are forced to abandon the idea due to a lack of resources.

Online retailers in a tight economy may have a marketing staff that consists of as little as two to three people. This does not leave much time for the day-to-day attention that successful Affiliate Program Management requires. A good service provider identifies, recruits, and then manages their affiliates -- communicating with them on a daily basis. Other integral duties include performance tracking, payment processing, fraud investigation and affiliate screening. Hundreds of emails and phone calls stack up and these tasks cannot be properly attended to in a few hours a week.

As is frequently the case with affiliate programs, about 10% of the affiliates generate 90% of the programs sales. The program as a whole contributes 10% to 20% of total online sales and is a key part of the engine responsible for driving growth. Some pure online retailers derive the bulk of their business through affiliates. A recent Forrester Research reports estimates that 55% of online marketers have affiliate programs, a number topped only by the 71% who use e-mail marketing and 62% who use paid search. 99% of those using affiliate programs rate them as effective.

Outsourcing affiliate management duties has many benefits in addition to saving time and eliminating the need for additional personnel. The hands on experience and proven strategy that SpiderSplat Consulting, Inc. brings to the table will jumpstart any affiliate program. If youre interested in said outsourcing, you obviously dont have the time needed to learn the ropes through trial and error as a new or peripheral user.

David Pye, a Senior Account Manager for SpiderSplat Consulting, Inc. says Affiliate management isnt rocket science, but it requires a level of organization, attention to detail and finesse that can take months to fully understand. Dave has spent the last two years fine tuning his approach, There are literally dozens of ways in which you can encourage and foster ownership in your affiliates. From frequent mailings, searching web forums, to special programs and incentives for your top performers, to personally seeking out and recruiting webmasters who may have never even heard of an affiliate program the possibilities are endless with a little imagination.

Sam Tynan, Director of Business Development for Batteries.com, did not have the time to personally manage his existing online affiliate program to its full potential. Although he understood what a strongly managed and revamped program could mean to sales, his existing duties kept him far too busy to attempt it himself. After careful consideration, he set up a working relationship with SpiderSplat Consulting, Inc. and began to take advantage of their affiliate management services which nearly doubled Batteries.coms affiliate related sales in only three months.

Mr. Tynan says Dave at SpiderSplat has been a wonderful asset to me. Affiliate Management issues would always tend to get downgraded on my to-do list, with him I can simply call, email, or Instant Message a concern for immediate action.

Another big consideration for in-house managers is keeping transactions honest and timely, and being able to weed out fraudulent claims and identify affiliates who are abusing the partnership and misleading your potential customers. Luckily, with experience comes an eye for affiliate abuse. When asked how SpiderSplat adds value to their services by preventing fraud and increasing consumer confidence, David motioned to the busy office around him. We are all Webmasters here, and sitting next to me at the office are SEO techs and PPC gurus if I notice something funky and suspect some affiliate misuse or cannibalism, our combined efforts can usually figure out the scam immediately.

David adds I spend a couple of hours every day on the affiliate program for Batteries alone. He and his team currently manage programs for clients from all over the country, spanning many different industries. It is work that lacks instant gratification, but I see it as nurturing, supporting and mentoring a network of hundreds of salespeople. When asked what led to his current affiliate management role at SpiderSplat, David replied Simply put, I love helping my clients and their affiliates make money and I will be doing this for a long time to come.

ABOUT TECHNUITY, INC. (Batteries.com)

Batteries.com is a leading online battery superstore: a complete store and information site for batteries, electronics, flashlights, and other mobile products. Since opening for business on September 27, 1999, Batteries.com has continued to strive towards being the ultimate battery source. Batteries.com offers thousands of brand-name products, a larger selection of products than a typical store-based retailer, at competitive prices. Our customers can review in-depth product information, interact with customer service representatives by phone or e-mail, and order products for delivery right to the home. We are open to shoppers 24 hours a day, seven days a week. We believe that Batteries.com provides its customers with a superior shopping experience, making buying batteries less of a chore.

For more information, contact our PR department at: e-mail protected from spam bots Or visit http://www.batteries.com. The company also has several other web properties. Feel free to browse the links below:

Main Batteries Finder        :    http://www.batteries.com/
Batteries Link Exchange    :    http://www.batteries.com/links/
Link Partners            :     http://www.batteries.com/partners/
Batteries Glossary        :    http://www.batteries.com/glossary/
OEM Batteries            :    http://www.batteries.com/oem/

If you are a webmaster, looking to Affiliate with Batteries.com and earn some money, Visit http://www.batteries.com/affiliate.asp (With the batteries.com Affiliate Program, you dont need to worry about anything. batteries.com will handle everything- the customer service, the fulfillment, the shipping AND theyll take care of tracking all of the activity generated from your site. They make sure that you get paid for every sale that you generate!!!

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ABOUT SPIDERSPLAT CONSULTING, INC.:

SpiderSplat Consulting is a web strategy consulting firm headquartered in Boston, MA and founded in 1997. An established and profitable internet company, it offers outsourced technical keyword marketing services to compliment, optimize, or replace in-house online advertising for medium-sized eCommerce sites. Specialized Specializing in Strategic Web Marketing, Targeted Keyword Marketing, and Search Engine Marketing and Search Engine Optimizations; they achieve verifiable results to drive keyword-based web traffic. SpiderSplat PPPA service is a "Pay-Per-Performance Advertising model where compensation is do due only upon verified success. In an age of CPC, PPC, CPA, and CPM based online advertising, SpiderSplat has the technical ability to precisely & and accurately predict the success of ad campaigns, and buy high-ROI ad media accordingly. Branded ancillary products include: KeyWordROI.com (http://www.keywordROI.com) a service to accurately report the return-on-investment of keyword search phrases, TheSpiderTrap.com a proprietary SEO software application, and PositionClick.com a Web Traffic Marketplace.

For further information visit: http://www.spidersplat.com/ or contact e-mail protected from spam bots
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